carolina
diana
rossi
carolina
diana
rossi
I am a multidisciplinary designer with 8+ years of experience.
My work is rooted in human behaviour and shaped around the people it is made for.
I am a multidisciplinary designer with 8+ years of experience.
My work is rooted in human behaviour and shaped around the people it is made for.
SELECTED PROJECT
BIOGRAPHY
I DESIGN FOR PEOPLE, NOT JUST FOR FORM. MY WORK STARTS WITH HUMAN BEHAVIOUR, THEN TAKES THE SHAPE THE IDEA NEEDS.
I DESIGN FOR PEOPLE, NOT JUST FOR FORM. MY WORK STARTS WITH HUMAN BEHAVIOUR, THEN TAKES THE SHAPE THE IDEA NEEDS.
I DESIGN FOR PEOPLE, NOT JUST FOR FORM. MY WORK STARTS WITH HUMAN BEHAVIOUR, THEN TAKES THE SHAPE THE IDEA NEEDS.
I’m a multidisciplinary designer with a background in UX research, user psychology and graphic design. I work across identities, digital, campaigns, content and physical communication — always with the audience in mind.
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Years across Research & Design
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Years across Research & Design
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Spoken Languages
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Spoken Languages
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Brands Collaborated
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Brands Collaborated
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Years Experience
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Years Experience
SKILLS AND EXPERTISE
Human Behaviour & Audience Insight
Brand Identity & Visual Systems
Graphic & Digital Design
Destination & Experience Design
Creative Strategy & Social Media
AI Image Generation & Art Direction
WORK EXPERIENCE
AI Creator / Designer · FUTURA AI Academy
2026—Present
AI Creator / Designer · FUTURA AI Academy
2026—Present
Graphic Designer · Freelance
2024—Present
Graphic Designer · Freelance
2024—Present
Senior UX Researcher · Kaufland e-commerce
2023—Present
Senior UX Researcher · Kaufland e-commerce
2023—Present
Founder · ciaocycling.cc
2024 - Present
Founder · ciaocycling.cc
2024 - Present
CLIENT WORDS
"The entire project with Caro was well organized and the results were perfect and delivered in time."
Studio Gieske
Ad Photo Studio in Germany
"The entire project with Caro was well organized and the results were perfect and delivered in time."
Studio Gieske
Ad Photo Studio in Germany
"Our old identity looked like everyone else in the category. The new one is quieter and somehow far more confident — investors stopped asking what stage we were at, which tells you enough."
Elena Tenero
Assessore Turismo Comune Castelnuovo del Garda
"Our old identity looked like everyone else in the category. The new one is quieter and somehow far more confident — investors stopped asking what stage we were at, which tells you enough."
Elena Tenero
Assessore Turismo Comune Castelnuovo del Garda
"The packaging system shipped across nine products without a single design bottleneck. Everything was documented, the type and colour rules held up, and our printer had no questions for once."
Tomas Reiner
Brand Lead, Verdant Botanics
"The packaging system shipped across nine products without a single design bottleneck. Everything was documented, the type and colour rules held up, and our printer had no questions for once."
Tomas Reiner
Brand Lead, Verdant Botanics