Uncle Dough Bakery

Serein Objects campaign portrait: a model with orange-tipped locs, multicoloured glasses and a monogram-print orange blazer layered with gold chains

Role

Brand Strategy, Visual Identity, Illustration & Packaging

Client

Designerbriefs x DIRTYLINE STUDIO

Project type

Brand identity, Hospitality

Project overview

Uncle Dough is a conceptual brand identity developed for a Scandinavian-style artisan bakery. The project explores a visual language that merges Nordic minimalism with warmth, humor, and handcrafted authenticity.

Serein Objects editorial artwork: illustrated figure in an orange coat standing against a cream ground
Serein Objects editorial artwork: bold poster of layered floral and organic shapes in orange, pink and green
Serein Objects editorial artwork: Bauhaus-style geometric composition of overlapping bars and circles
Serein Objects editorial artwork: Memphis-style illustration of stylised figures with polka-dot patterning
Serein Objects editorial artwork: organic cut-out shapes in warm tones on a deep navy ground