Pace+ Performance Skincare

Lumen Table campaign portrait: a model in an oversized indigo denim jacket raises both hands to cover their eyes, against a grey studio backdrop

Role

Brand Strategy, Visual Identity

Client

Pace+

Project type

Brand Identity

Project overview

Pace+ begins with a bold, athletic visual language — a system built around clarity, movement, and impact. The identity draws from sport culture and outdoor intensity, translating performance into a confident and adaptable brand mark.


Lumen Table brand visual: iridescent gradient artwork in blue, violet and coral with a soft sculptural curve against burnt orange
Lumen Table brand visual: fluid gradient artwork in coral, orange and pale blue with smoke-like swirls
Lumen Table brand visual: motion-blurred white and orange swirls drifting across a sky blue field
Lumen Table brand visual: soft-focus gradient shifting from blue and lilac into bands of yellow and red
Lumen Table brand visual: soft-focus gradient shifting from blue and lilac into bands of yellow and red