South Garda Bike Region

South Garda Bike Region is a destination branding project created to position the southern Lake Garda area as a recognizable cycling destination. I developed the visual identity and translated it into a complete system across digital, print and physical touchpoints. The brand was inspired by the local landscape, combining references to bicycle chains, morainic hills, vineyards and the lake itself.

My work included the website, route communication, maps, campaign assets and wayfinding throughout the territory. The result is a cohesive identity designed to connect cyclists with the landscape, local businesses and the wider South Garda experience.